ABOUT US

Co-creating Ethical AI for a Better Future

Our Vision

We envision a world where Trustworthy AI is a real, grounded and common practice for organizations at all levels; AI is ethical by design and is fair, transparent and accountable without undermining fundamental rights and freedoms, especially with regards to underrepresented communities.

Our Mission

We enable organizations to govern AI through education, consulting, technical governance AI systems, facilitating stakeholder collaboration and human-centered design.

We do this by helping organizations to establish AI governance using customized and informed risk-based approaches.
Our Experts

Interdisciplinary Expertise for Ethical AI

Jie Liang Lin
Jie Liang combines a background in applied anthropology, AI ethics, and social science research to advance the development of fair and inclusive AI systems. With experience leading EU-funded projects like FINDHR, focused on addressing algorithmic hiring bias, and entrepreneurial and open-source work on dataset diversity and ethical design, she bridges technical innovation with human-centered values. Specializing in community-centered research methodologies, Jie helps organizations transform complex societal challenges into actionable strategies for building responsible AI solutions.
Dr. Dusan Pavlovic, LLM
Dusan has extensive experience working with clients in industry, academia, and the public sector as an advisor in data protection matters and AI governance. He has extensive experience in navigating legal and ethics compliance in various R&D projects funded by the EC under the Horizon programs. His expertise includes conducting numerous ethics assessments on project proposals, particularly those involving AI development.
Promit Ray, PhD
Promit is Data Science Leader, AI strategist, writer and speaker exploring the intersection of AI, ethics, and human cognition. With a PhD in computational chemistry, he transitioned from academic research to applying machine learning in healthcare and biotech. He advocates for ethical, human-centered AI. Through consulting, writing and public speaking, he challenges mainstream AI narratives, emphasizing intelligence as effortful, ethical, and deeply contextual.

Work with us

Our commitment to inclusivity, transparency, and accountability drives us to co-create AI systems that benefit your company and all of society.

Apply now